Deliveroo advert banned for misleading customers

Cardiff United Kingdom. Deliveroo is calling on the government for a charter to allow gig economy platforms to provide benefits to freelancers without their employment

The GoCompare advert, featuring a male opera singer involved in a vehicle accident, received 336 complaints, mostly arguing it trivialised crashes and was distressing.

Some 336 people said it trivialised vehicle crashes, but ASA did not consider the rules to be broken.

The advert, seen in September and October 2019, showed a woman taking a delivery from a Deliveroo driver at her front door and then distributing meals from various restaurants around the house from a single bag.

An advert by Cheltenham Fireworks showing a dog wearing ear defenders is the second most complained about advert of the year so far, receiving 317 objections.

As the woman called out the names of several food outlets, on-screen text stated "geographical restrictions apply" and "separate orders must be made for each restaurant". The advertiser withdrew the poster, and the ASA took no further action.

Viewers complained it modified into deceptive, declaring that Deliveroo potentialities needed to affect separate orders - with separate provide charges - if they wished food from different restaurants.

But a Deliveroo spokesman told PA: "For the record, you can't actually dive into your Deliveroo bag, however hungry you are".

More news: Apple celebrates the best apps and games of 2019

Only two other adverts have received more complaints to the ASA this year, one for the comparison website GoCompare and another for a fireworks display.

Since launching, the spot gave rise to 300 complaints, that challenged whether the TV spot was misleading.

A Deliveroo advert, which suggested potentialities can regain deliveries from different restaurants instantly, is basically the most complained about ad that has been banned this year, a watchdog has said.

Deliveroo argued it was clear that the ad was not depicting an "ordinary household" or an "ordinary Deliveroo order".

It claimed the magic bag motif draws on the classic pulling-a-rabbit-from-a-hat magic trick, which further underscored the whimsical and fantastical nature of the scene.

The ASA said in a ruling published on Wednesday: "The ad featured a scenario in which food ordered from different restaurants was delivered to the same household at the same time".

"The ad must not be broadcast again in its current form".

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