WhatsApp for Business gets Catalog Feature to Showcase Products

WhatsApp adds shopping catalogue feature on its app for businesses

WhatsApp has now added a catalog feature to its Business app.

The feature is available starting today on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the United Kingdom and the US. They can keep their customers engaged right within the chat without having to even visit a website.

Catalogs include lists of photos, prices and descriptions of products and services, plus SKU codes to identify specific products.

WhatsApp Business is the Facebook-owned company's business-facing app, helping businesses stay in touch with their users in a more direct way, i.e., directly in their WhatsApp chats. In an attempt to make sure that the business users are not left alone, the company has rolled out a new feature to the WhatsApp Business app. Hopefully the addition of catalogs will give them a little extra help as Christmas approaches, enabling independent retailers to compete better against giants like Amazon.

More news: CCTV Footage Shows Backpacker On Tinder Date Hours Before Being Strangled

The new feature, Catalogs could be used as a mobile storefront for businesses to easily showcase and share their goods. This is such an fantastic idea that businesses could only share product photos and information with customers one at a time through the WhatsApp Business app.

Facebook announced a new feature for the WhatsApp Business app called "catalog" that will allow businesses to showcase their products, add prices, description, links and share them with potential customers in one go. Since WhatsApp has 1.5 Billion active users right now, it is obvious that businesses would want to take advantage of the platform's reach. The feature is available in India along with Brazil, Germany, Indonesia, Mexico, the U.K and the US.

You will be redirected to the Catalog page. Tap on it to share your product profile with customers. Avoiding any confusion. Also, the catalogues are hosted on WhatsApp servers to save valuable storage space. It's also expected to roll out to other regions soon.

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