New Facebook logo signals merging of its properties

Facebook’s new branding distinguishes app from acquisitions		
		
	Josh Constine

			@JoshConstine	 
		10 hours

Facebook has a new company logo, launched as the social network continues to face criticism from lawmakers and users for how it handles personal data and regulates lies in political adverts.

Notably, the new logo won't replace the now existing logo for the social media service named "Facebook" - it's a new logo for the corporate parent company of Instagram, WhatsApp, and the social media service named "Facebook".

The Facebook you use keeps the same logo, but the Facebook that owns it is changing. The new branding debuts a custom font, which Facebook says will help it visually differentiate between the company itself and the Facebook app. A recent survey by nonpartisan think tank Pew found that only 29 percent of Americans correctly answered that Instagram and WhatsApp are owned by Facebook.

"People should know which companies make the products they use", chief marketing officer Antonio Lucio said in the announcement.

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The new Facebook Inc logo is expected to be put to use in the "coming weeks" within Facebook products and marketing materials.

Facebook's new wordmark can change colors to reflect the product it is associated with.

Facebook earlier this year started explicitly noting its ownership of services like Instagram and WhatsApp in a bid to be more transparent with people who might not be aware of which tech companies own what services.

The new branding will also be more pronounced in the various products. The new logo will appear on press releases in the future, as well as headline a new corporate website.

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