Apple plans to bundle Music and TV+

Labels 'nervous' about Apple Music & TV+ subscription bundle plan - report

However, it seems the music companies have displayed some initial resistance to this idea, perhaps thinking that adding more content to a bundle along with Apple Music for one monthly price might dilute the music-related revenue those companies are already receiving.

If users decide to subscribe to Apple Music, they can also choose to hide the iTunes Store 'to simplify the experience further'.

Additionally, the iTunes Music Store will still appear in the Apple Music app, it'll just be housed in a sidebar now.

The days of hearing a song on the vehicle radio and rushing home to iTunes to buy it for 99 cents (instead of having to buy the whole album) are over. As the software got bloated to support additional functions, iTunes lost the ease and simplicity that gave it its charm. "But it kind of stayed that same speed forever". The vast majority of the $10/month that Apple collects from Apple Music subscribers - over $7/month - goes right back to the record labels, so it's easy to see how a reduced-price bundle would impact these numbers.

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"The move away from iTunes really does perfectly mirror the general industry move away from sales" and toward subscriptions, said Randy Nelson, head of insights at Sensor Tower. But over time, she realized that was cutting her off from new music.

The Mac's new Music app, which gets the old iTunes icon, is the new home for - drum roll - music.

Sources familiar with the discussions told the Financial Times that talks are still at an early stage and the two sides have not yet even discussed a pricing formula yet, but some music executives are already fearing their profit margins will be hit if Apple's new bundle undercuts the $10 monthly price tag that has now become standard for nearly all music streaming services, including Apple Music and Spotify. Non-subscribers will see the store as a tab, along with plenty of ways to subscribe to Apple Music.

Now, Apple isn't required to pressure these record labels to lower the price of each song for the rumored super bundle.

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