Wendy's To Launch A Breakfast Menu Next Year

Care for a Frosty-ccino? Wendy’s relaunching breakfast menu nationwide

You can check out my original Wendy's breakfast feature for complete details on breakfast items now available at participating locations. According to WTOP-FM, cold brew coffee is added to the classic Frosty, and the drink comes in vanilla and chocolate flavors.

Some of the breakfast items will be Breakfast Baconator, Frosty-ccino, and Honey Butter Chicken Biscuit.

To support the breakfast launch, Wendy's said, the company and its franchisees plan to hire about 20,000 employees.

Wendy's Co.is gearing up to win a much bigger bite of the US breakfast business with an expansion plan that might boost business in the long run but will eat into near-term profitability.

"Launching breakfast in our USA restaurants nationwide provides incredible growth opportunities", Wendy's President and CEO Todd Penegor said in a statement, adding that having Wendy's "fan favorites" on the breakfast menu will set it apart from the competition.

Wendy's is making another run at breakfast. In fact, the company has trimmed its 2019 guidance due to the investment in breakfast plans.

More news: IPhone 11: What is Deep Fusion?

Breakfast may help drive growth, but it's a costly endeavor. Wendy's has previously tried pushing breakfast in past years with lackluster sales results. Wendy's said it plans to spend about $20 million this year as it prepares for the 2020 introduction of nationwide breakfast.

Others are less pessimistic about the move, like Brett Levy, the executive director at MKM Partners, Market Watch reported.

Competition in the breakfast category has been heating up in the fast-food industry. The "s'awesome bacon cheeseburger", for one, started as a limited edition menu item, but was brought back permanently after positive reviews. The new "BBQ cheeseburger", true to its name, rounded out the burger trio. Next year all stores will be offering breakfast sandwiches, coffee and more.

The fast food chain delighted fans in August when it announced the return of its spicy chicken nuggets via Twitter.

People interested in applying for a position should visit careers.wendys.com or a local Wendy's, the company said. McDonald's has experimented with indulgent breakfast items like donut sticks.

Related News:



Most liked

Pilots' strike hits British Airways flights in Mumbai
In an operational update issued last week, IAG Cargo told customers to check BA.com to see if their flights had been affected. British Airways' parent company, IAG , made a net profit of 2.9 billion euros ($4.98 billion) previous year .

Mugabe's body heads back to a divided Zimbabwe for burial
Despite being loathed by the West, Mugabe has dominated their news pages since his death in Singapore on Friday. This, Leo Mugabe noted, was far from true.

Apple Watch Series 5 'never sleeps'
Apple didn't say how much these bad boys will cost in the presentation, but it's likely they'll cost much more than base models. The Series 5 starts at $399 for the 40-millimeter Global Positioning System model and $499 for the LTE version.

Báez Has Hairline Fracture, Will See Specialist Monday
It's no fun without him, but you don't go home, you keep playing and you look for other people to maybe rise to the occasion". Tyler Austin should have been the first out, but he reached on a throwing error from Russell.

U.S. rallies to beat Great Britain & Ireland in Walker Cup
Team USA won the Walker Cup for the second straight time, and the first time overseas since winning at Royal County Down in 2007. But the loss of three holes in a row from the 11 proved to be pivotal as the Americans claimed their first point of the match.

Strong Winds Fuel Bushfires Along Australia’s Drought-Ridden East Coast
They were told to evacuate or follow their bushfire plan on Monday afternoon because a fast and unsafe fire was heading their way. State Disaster Coordinator Steve Gollschewski said police would be "relentless" in their search for the offender.

Dozens of Shiite pilgrims killed in Iraq stampede
More than 100 people are also reported to have been injured, with 10 believed to be in critical condition. Hussein's martyrdom was a key event in the unfolding schism between Sunni and Shia Muslims.

CNN’s Stelter: Trump Is ‘Celebrating His Own Ignorance’ on Hurricane Dorian Claims
He said the Birmingham office's tweet was "spot-on and an appropriate response to the President's misleading tweet that morning". Titley said the episode might feed distrust of forecasts that help people make life-or-death decisions whether to evacuate.

Chinese fans heckle Bogut at World Cup
Nick Nurse's side sank 24 three-pointers in their 126-71 triumph over Jordan, the most in a single FIBA World Cup game. The incident in question came following a hard foul on Harrison Barnes from Thanasis Antetokounmpo late in the game.

Daniil Medvedev completes journey from villain to hero at US Open
The Spaniard pocketed the $3,850,000 (£3.14m) for winning his fourth US Open , but where does that take his career earnings? Medvedev held easily to start the fifth set and then held two break points against Nadal's serve in the next game.

Why England's batting performance was an accident waiting to happen | 2019 Ashes
The Oval Test, which begins on Thursday, will be Trevor Bayliss' final assignment as England head coach. The Australian had confirmed in July he would step down regardless of the outcome of the Ashes .

Juul warned by FDA over marketing practices
E-cigarette makers have until next May to submit their products to the FDA for health reviews . The letter says Juul "should immediately correct the violations".

Hong Kong leader warns against interference, escalation of violence
The protests , beamed live to the world since June, have also prompted some of the city's powerful tycoons to appeal for calm. Hua said no foreign government has the right to intervene in Hong Kong affairs because they are an internal Chinese matter.

Award-winning 'Joker' premieres at Toronto Film Festival
This backs up previous reports that Joker is meant to be a completely standalone movie with no planned sequels or spinoffs. It's also tracking to be highly profitable at the box office, which is certainly more great news for DC and Warner Bros.

Syria: Turkey, US Hold Joint Ground Patrol in Northern Syrian 'Safe Zone'
Ankara considers the fighters terrorists, claiming they are linked to a Kurdish insurgency within Turkey's borders. USA troops on Saturday also conducted patrols with the local Syrian Kurdish-led forces, which annoyed Turkey .