The iPhone 11 gets a much-needed new feature

Apple to spark upgrade rush with new iPhones, tight pricing

"But at the same time, this gap could still benefit the company, leaving the field open for older iPhones and for the new iPhone 11 to increase Apple's share in the country", Ms Bhargava said. A Strategy Analytics study shows that consumers are growing less tolerant of premium-priced phones: Smartphone owners now keep their phones for an average of 33 months, up from 27.5 months in 2018. See, the new variant looks like Series 4 but brings an Always-On display thanks to a new LTPO display that's even optimized to go always on when you work out. The lack of 5G may also hurt Apple's outlook in the country, where nearly all of the major smartphone makers have launched or will soon launch their own 5G models.

It will start at a price of 64,900 rupees - which is not drastically higher than what the iPhone XR now sells for.

In addition to the iPhone 11, Apple announced the iPhone 11 Pro, which is being touted as "the most advanced and detailed iPhone yet", with a three-lens "pro" camera system, more energy efficiency and spatial audio sound.

Apple also launched the iPhone 11 Pro and iPhone 11 Pro Max, which at 99,990 rupees and 109,900 rupees a piece, will not be a key attraction as consumers will find that unaffordable. The Cupertino, Calif. company is estimated, by researchers IDC and Canalys, to be shedding millions of unit sales each quarter relative to its prior-year performance, and that problem is also manifesting in China, its biggest market after the U.S. That's despite multiple rounds of price adjustments, according to IDC. But while some previous iPhone announcements may have introduced entirely incremental changes, it's hard to make the argument that this year's iPhones don't deliver on value, says tech analyst Avi Greengart.

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With a wide camera, an ultra-wide camera and a telephoto camera all tucked up alongside each other on the back of the new devices, many people think there's a bit too much going on. Improved depth cameras on the front of the phones enable slow-motion selfies ("slofies"), and despite some pre-emptive backlash against the feature's name on Twitter, slofies are likely to be popular with social media enthusiasts. But not this year. But yesterday saw Apple cut the piece of its entry-level iPhone from $750 to $700.

If you hadn't heard already, 2019 is the Year of the Phone Butt and Apple's latest release is no exception. But Apple has attempted to pump up the value proposition of its latest phones for a lower or similar price point.

Jason Momoa stars as vision-impaired warrior charged with protecting two bubs with sight; it's a little Bird Box, a bit Children Of Men, and very much the kind of big-budget endeavour Apple tilts towards.

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