NBC streaming service gets a not-terrible name: Peacock

NBC streaming service Peacock to launch in April with The Office, reboots, movies

NBCUniversal's direct-to-consumer streaming service now has a name.

The latest to jump into the streaming wars is NBC, calling their service Peacock - a nod to the network's logo.

Along with the name confirmation, NBC has also launched the new Peacock website, although it's not much more than a placeholder at the moment. The ad-supported service, Peacock, not only hopes to rival the several other upcoming streaming services with their library of original and exclusive content, but also Netflix, Hulu, and Amazon, which until recently had dominated the streaming market.

Reuters had reported in January that an ad-free version of the NBC service will be available for about the same price as other subscription video services. More perplexing is the news that vintage teen sitcom Saved By The Bell will be rebooted for Peacock with original cast members Mario Lopez as and Elizabeth Berkley as Jessie Spano. On the original comedy front, Peacock will stream Rutherford Falls, co-created by The Office veterans Michael Shur and Ed Helms, and Straight Talk, from Rashida Jones and Jada Pinkett Smith.

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NBC's forthcoming service will be launching at a time when seemingly every major media property is putting out its own streaming option. With Children, Monk, Parenthood, Psych, Royal Pains, Saturday Night Live, Superstore, The Real Housewives, Top Chef and Will & Grace. And Soleil Moon Frye will star as a grown-up Punky Brewster.

As far as dramas go, Peacock subscribers will be able to check out not one but two projects from Mr. Robot showrunner Sam Esmail. The series is expected to depart the streaming giant by the end of 2020 and arrive on Peacock in October of 2020.

Alec Baldwin and Christian Slater are starring in a show for Peacock based on the true-crime podcast Dr. Death.

While no pricing information has been revealed, Peacock will launch as both an advertising and subscription-supported service. These titles range from comedies like "American Pie", "Bridesmaids", "Knocked Up", "Meet the Parents", and "Meet the Fockers", to award-winning classics such as "A Beautiful Mind", "Back to the Future", "Brokeback Mountain", "Casino", "Dallas Buyers Club", "Do the Right Thing", "Erin Brockovich", "E.T".

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