Ariana Grande sues Forever 21 for $10 million over look-alike ad campaign

Ariana Grande

The case is Grande-Butera et al v Forever 21 Inc et al, U.S. District Court, Central District of California, No. 19-07600.

The legal complaint was filed on Monday morning in USA federal court in Los Angeles, according to Reuters. Grande turned down the deal because, according to the complaint, the compensation offered by Forever 21 for proposed social media marketing was "insufficient for an artist of her nature". Forever 21 and Riley Rose then proceeded to steal Grande's "name, likeness, and other intellectual property to promote their brands for free", her lawyers claim.

Teen dream Ariana Grande is suing Forever 21 for allegedly using a "look-alike model" in a recent social media campaign to market their products.

"As of February 2019, Ms. Grande became the most-followed woman on Instagram in the world, amassing more than 160 million Instagram followers; a title she continues to hold through the date of filing this Complaint", according to the suit. Grande is seeking "no less than $10 million" in damages from Forever 21 for misappropriating and profiting from her "influence and star-power for approximately 14 weeks".

Ms Grande is a Grammy Award victor and best-selling singer.

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The images showcased in the lawsuit no longer appear to be on Forever 21's Instagram, Twitter or Facebook pages.

The lawsuit includes screenshots of social media posts allegedly shared by Forever 21 that feature pictures of Grande and tag the 26-year-old singer's account.

Other imagery shows the retailer using a model that looked similar to Grande dressed in clothing and a hairstyle resembling those she wore in the "7 Rings" music video. The color scheme of the ad also matches the music video: neon pink and purple.

Forever 21 did not immediately respond to a request for comment. Apparently, there wasn't enough money on the table for Ariana to allow the company to use her name and brand so she passed.

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