Amazon Launches Upgraded Fire TV Cube, New Soundbar and Smart TVs

Amazon Launches Upgraded Fire TV Cube, New Soundbar and Smart TVs

With this announcement, the company will continue expanding in hopes of making Fire TV the most popular device worldwide. As a result, we're going to see the Fire TV sets arrive in the UK, Germany and Austria for the very first time.

The Fire TV Cube (2019) features a new hexa-core processor which Amazon claims makes it the "fastest Fire TV ever". It also supports better HDR standards including Dolby Vision and HDR10+ on top of the older HDR10, 4K UHD, and Dolby Atmos. Expect it to start shipping on October 10. Internally, the hardware is similar to Amazon's Fire TV Stick 4K.

Amazon first introduced the Fire TV Cube in the United States a year ago. By which I mean they are actual televisions, not a Fire TV Stick.

Amazon will also release a Fire TV soundbar from Anker Innovations. The soundbar has Fire TV built in with support for 4K and HDR (up to Dolby Vision) passthrough; the same device serves as both a 2.1-channel soundbar and a Fire TV streaming device when connected to a TV.

According to Amazon, Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, India, and Japan.

"Fire TV Cube was the first hands-free streaming media player powered by Alexa, and since launching a year ago we have gathered a wealth of feedback from customers about how they use voice in the living room", Marc Whitten, VP of Amazon Fire TV, said in a news release.

The Fire TV Cube will also ship with far-field voice recognition capabilities with 8 microphones and technology that helps to suppress noise, reverberation, content now playing, and even competing speech so Alexa better hears your voice commands even when the TV is on in a room full of people.

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As the name implies (and just like its competitors), it's a full Amazon Fire TV experience built inside a sound bar.

Amazon has officially announced a new lineup of Fire TV products, including new Fire TV Stick models, new smart TVs running the company's software, an updated Fire TV Cube, and more. They will be the first Fire-powered TVs to be available in the UK. (Roku also today launched its own wireless soundbar). They will be available at Currys PC World and from £349.

It also uses multi-directional infrared technology, HDMI CEC and cloud-based artificial intelligence to allow Alexa to control all your kit, including TVs, AV receivers, and set-top boxes.

Amazon is also positioning the TV as smart home controller, as you can view your smart cameras on it as well as managing lighting, security systems, heating and more.

Nearly everything Amazon announced today is available for preorder right now, with shipping starting in just for few weeks depending on what you order.

In the USA, there will be an additional Toshiba 4K HDR 65-incher with Dolby Vision costing $599 to follow up on the existing range available in partnership with Best Buy. The soundbar acts and functions as a normal soundbar, improving your TV's audio, but also have Fire TV support built into it.

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