Victoria’s Secret just hired its first ever trans model

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The new VS rep is Brazilian beauty Valentina Sampaio, who revealed that she had the new gig on Instagram. Some people have speculated that the brand may be stepping out of the spotlight to reevaluate its image after years of being called out for lack of inclusivity.

Valentina Sampaio has become the first openly transgender model hired by Victoria's Secret almost a year after a top company official was pressured to apologize for implying trans women are off brand.

22-year-old Sampaio took to Instagram to share a sneak peek behind-the-scenes on set for the lingerie giant's shoot for its more playful range VS Pink.

"Never stop dreaming genteee #staytuned #bastidores #new #vspink #campaign #representatividade #diversity #beauty #selfie #life #fashion #usa #vstorm", she wrote.

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The recent news of Sampaio's gig, has seen Victoria's Secret make headlines for all the right reasons. Lively, a three-year-old, direct-to-consumer brand founded by Michelle Cordeiro Grant, a former Victoria's Secret merchant director, was just acquired by Wacoal for $85 million. From Ceará, she is the first transgender model to be selected for works with the North American brand. "Well, why not? Because the show is a fantasy", Razek told Vogue in November 2018.

Playboy's first transgender Playmate appeared in 2017, and Geena Rocero, a transgender woman, was featured in the magazine this summer. "Shouldn't you have transsexuals in the show?"

"I don't think we can be all things to all customers". We market to who we sell to, and we don't market to the whole world. "This make me so happy!" fellow Brazilian model added on Twitter.

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