Samsung Galaxy phone ads may have been too splashy for Australia

Image Source Samsung

The Australian Competition & Consumer Commission (ACCC) disapproves of these "misleading advertisements" and is taking the Korean company to court over them.

The ACCC said it had reviewed bigger than 300 Samsung adverts sooner than launching its ethical action.

Unfortunately for those who believe the advertising and don't have the eagle eyes to spot small print on websites, Samsung also denied warranty claims for phones which were damaged when used in water.

Samsung has been making water-resistant phones for a while now.

Water-resistant phones can usually survive a brief, accidental dunk in fresh water - but that's entirely different from swimming with a phone in hand, for example, where liquid is being forced through a device's seams at high pressure.

"Unlike South Korea, many countries are still without a 5G network and this gives overseas customers fewer reasons to buy a 5G phone, which also happen to be quite expensive", Seoul-based Nomura Securities analyst C.W. Chung said.

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Phones subject to the ACCC's case are the S10e, S10, S10 Plus, S9, S9 Plus, S8, S8 Plus, S7, S7 Edge, Note 9, Note 8, Note 7, A8, A7, and A5, manufactured between 2016 and 2019.

As we have previously explained, phones with an IP-rating are water resistant, not waterproof. The ads in Australia show a surfer pushing through a wave, a swimmer sitting underwater on a pool step reading his phone and people jumping into a pool fully clothed.

The watchdog says Samsung marketing made misleading representations about smartphone water-resistance.

Samsung is also set to unveil its latest phablet, the Galaxy Note 10, in NY next month, but analysts say it is unclear whether its cutting edge products would do well in the global market. The ACCC's position is that the company "denied consumers an informed choice" when it comes to buying new mobile devices. It added that it provides remedies to uses free of any charge with its "obligations under its manufacturer warranty and the Australian Consumer Law". The news has emerged out of Vietnam where the ToF lens maker has issued an official statement confirming that they are expanding their capacity to manufacture ToF lenses for Samsung smartphones.

On the other hand, this was back in May, and according to new reports from Bloomberg, the Fold will not even be ready before the Galaxy Note 10 launch which is scheduled for August.

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