How Build-a-Bear's "Pay-Your-Age" promotion works this year

Build-A-Bear to return a limited ticket Pay-Your-Age event

Now, you can enter for a chance to receive a ticket for a new bear or a birthday party experience.

In the "frequently asked questions" section of the website, the company acknowledged changes in this year's event.

More than 200,000 people are expected to win a Pay Your Age ticket.

Children who aren't able to snag a ticket to pay their age later this month or an all-inclusive birthday bash can still participate in the Count Your Candles promotion, where they can pay their age for their own Birthday Treat Bear (regularly $14) anytime during their birthday month.

Last year, the "Pay Your Age" event saw parents flock to stores across the country, where they were promised they could buy a bear for the same amount of the pounds as the kid's age.

Ten grand prize winners will also be given a birthday party experience with a retail value of approximately $250.

More news: Spurs defender, Rose uncertain over future

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Most furry friends available for purchase are included with the ticket, with some exclusions.

Build-A-Bear Workshop is trying to make this year's "Pay Your Age" promotion easier on customers and store locations.

Last summer, Pay Your Age Day was a one-day event held in U.S., Canadian and U.K. Build-A-Bear stores that ended abruptly due to crowd sizes.

Customers who win a ticket are limited to one furry friend per child present and a limit of two furry friends per ticket. "We have closed lines in our USA stores".

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