Tencent reportedly replaces PUBG in China with 'patriotic' alternative

PUBG Mobile Pulled by Tencent From China as Regulatory Approval Proves Elusive

But a posting on the game's official account on China's popular Weibo platform said "testing" for "PUBG Mobile" ended May 8, an apparent indication that Tencent failed to win approval from Chinese authorities to offer it permanently.

The game premiered informally in China in February 2018, but Tencent could not charge players and receive commercial gains, though the game was one of the most played in China. As you'd expect, Game for Peace quickly gained approval for monetization in China.

Tencent has seemingly given up on launching PlayerUnknown's Battlegrounds in China.

Since 2017, a localised "test build" of the battle royale title has been in development, which includes various changes to the game's aesthetics and violent content, necessary for the title to be approved for release. The battle royale-style shooter earned its publishers $920 million previous year, but returns haven't been good for Tencent, which licensed a mobile version of the game for China in November 2017.

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Tencent shares were up about 2 percent in afternoon trade. According to Reuters, Tencent described Game for Peace as a tactical shooting game that "pays tribute to the blue sky warriors that guard our country's airspace", in reference to the Chinese air force. Tencent licensed PUBG in China and created a mobile version.

"Despite the simultaneous shut-down of PUBG, direct migration of user data and purchases should lower churn risk", they said in a research note, referring to stemming the loss of users by shifting PUBG data to Game for Peace.

Others commented on the absence of gore, which regulators have all but outlawed in new titles following a public outcry over perceived excess in video games. "The game play, the background, the graphic design and the characters, they're nearly the same".

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