Burger King takes on McDonald's with a range of 'unhappy' meals

Burger king unhappy meals real pissed dgaf meaning yaaas mental health awareness month may

The meals, which all include a Whopper hamburger, French fries and a drink, come in boxes with handles - a la McDonald's Happy Meals - but each is a different color and showcases a different emotion.

The objective of the Real Meals promotion and the above film is to raise awareness for community-based nonprofit Mental Health America, which is committed to "promoting mental health as a critical part of overall wellness" and provides "prevention services for all, early identification and intervention for those at risk, integrated care, services, and supports for those who need it, with recovery as the goal", according to the organization's website.

Whether your feeling, sad, happy, angry or just "meh", Burger King's Real Meals have you covered.

Burger King has launched a line of "unhappy meals" that will allow customers to choose exactly how they are feeling.

Burger King, on Thursday, announced it is rolling out a number of what it calls "Real Meals" - as a nod to Mental Health Awareness month. And then there's the Whopper (pun intended): The pissed meal. The Real Meal "moods" will be named after other well-known emotional states: the "Pissed Meal", "Salty Meal", "YAAAS Meal", "DGAF Meal" and "Blue Meal". "If we wait until crises occur - Stage 4 - before addressing them, recovery is at best hard and at worst impossible".

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For now, they're only available at a small handful of Burger Kings this month.

"MHA believes we shouldn't keep mental illness to ourselves, that there is power in sharing - and that when you are struggling, there is hope", the mental health organization said in a statement.

This isn't the first time Burger King has teased McDonald's. Today, Mental Health America collects around 3,000 screenings daily.

A film to support the initiative and bring awareness to the important cause was posted on Burger King's YouTube channel.

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