YouTube Premium, YouTube Music launched in India; pricing starts Rs 99

YouTube Music You Tube Premium expand to more countries

Priced at INR 129 per month, YouTube Premium includes a membership to YouTube Music Premium, offers an ad-free experience with background play and offline downloads for millions of videos on YouTube. This offers extended features of YouTube Music Premium and just not music.

While YouTube Music and Music Premium are new to these countries, some might already have Google Play Music and YouTube Red accounts. The latest music streaming application is available on Google Play Store and Apple's App Store.

YouTube Music collectively offers a huge variety of songs, albums, playlists, radio etc along with a wide catalog of remixes, live performances, covers, etc personalized, at a single place. This comes close on the heel of recent launch of Spotify in the country, giving music lovers in India one more streaming application to choose from. YouTube Music will have a free and a Premium paid version, which will cost Rs 99 per month. "It's also where over 2 million artists come to share their voices and art with the world", said Google in a release.

Patel said, "A home screen that dynamically adapts to provide recommendations based on what you've played before, where you are and what you're doing".

This essentially changes the battle for online music streaming in India, as Youtube Music directly competes against the likes of Spotify, Gaana, Saavn and other major players in the space.

More news: Redmi Note 7 Pro goes on sale in India

The YouTube Music app is available on both, Android and iOS, and can be downloaded off their respective App Stores. Recently, it collaborated with AR Rahman for a new show, 'ARRived'. The playlists are can be accessed based on genre, mood, activity, or language. The service also opens access to all YouTube Originals, including American comedy-drama web series Cobra Kai and South Korean group BTS' critically acclaimed documentary series BTS: Burn The Stage.

The service is offering in two versions - free, which is ad-supported and paid.

YouTube Music is available for free in supported countries but you do get interrupted by ads.

There's also a "smart search" feature that makes it easier to find songs you may not know the title of. Whether you want to search a song by its lyrics or simply look for "that rap song with the flute", YouTube has got you covered. To be sure, Hungama has been offering music videos on its app for a while and Gaana, which is now offering embedded YouTube videos on its app, is also planning to launch its own video library, according to a report by online publication, The Ken. There's also the voice search option.

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