Netflix Confirms It Won't Be Part of Apple's Upcoming Video Service

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Apple won't officially unveil its streaming video service until next week but Netflix CEO Reed Hastings confirmed that his company will not be part of it.

He also conceded that it could be a while before Netflix enters the Chinese market, Variety reported, after an attempt to get in by partnering with a local company failed. However, one major video streaming app will not be present on Apple's video service - Netflix. "We want to have people watch our shows on our services". "We've chosen not to integrate into their service".

Apple and Netflix aren't intertwined when it comes to video.

"We prefer to let our customers watch our content on our service", he said at an event attended by Recode. At the end of a year ago Netflix ceased allowing iOS users to subscribe to its service via the Apple App Store, cutting Apple out of its 30% share on subscriptions taken out through its billing feature. Hastings also acknowledged that sourcing content was getting more expensive.

Sources familiar with the matter have told Reuters that the service may resell subscriptions from CBS Corp, Viacom Inc and Lions Gate Entertainment Corp's Starz among others, as well as Apple's own original content.

More news: Steven Smith targeting return to action in Rajasthan Royals' season opener

Netflix, just like Spotify and Amazon, has not taken too well with Apple's 30 percent tax.

Netflix is a relatively small company when compared to Apple.

"We will be blocked in China for a long time", he said.

It might not be the only company to refuse to participate in Apple's streaming service either.

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