Google fined €1.49 billion by European Union regulators

EU Commissioner of Competition Margrethe Vestager gave a joint press conference from the EU headquarters in Brussels Wednesday

European regulators fined Google about $1.7 billion on Wednesday on charges that its advertising practices violated local antitrust laws, marking the third time in as many years that the region's watchdogs have penalized the USA tech giant for harming competition and consumers.

The commission found that Google and its parent company, Alphabet, breached the European Union antitrust rules by imposing restrictive clauses in contracts with websites that used AdSense, preventing Google rivals from placing their ads on these sites. Firstly, it prevented them from running any third party adverts on the search results page - meaning that if a company was offering a better deal on ad revenue, websites couldn't use it without losing their entire search function. That prevented Google rivals from placing their ads on these sites, the EU's competition commissioner, Margrethe Vestager, said Wednesday. That doesn't change the fact that Chrome and Google Search were default options on Android phones.

Last year, Vestager hit the company with a record 4.34 billion euro ($5 billion) fine following an investigation into its Android operating system.

"Alphabet Google. made $30.7bn pre-tax profits a year ago, so they've lost a third of that so far in fines", Mars said. As Google is merely keen to avoid accusations of being anticompetitive in Europe, it is only European Android users that will be affected. The first one, which involved the company favoring its shopping services in search results, was for €2.4 billion. "Advertisers and website owners have less choice and likely face higher prices that are likely passed on to consumers".

More news: Ex-Packers LB Clay Matthews Signs With The Los Angeles Rams

In the wake of the multiple anti-trust claims by the European Commission, Google has finally taken a step to ensure there's fair competition on the Android Platform.

News of a browser ballot-my term, not Google's-came via an open letter from Google senior vice president Kent Walker in response to the EU's third major antitrust charge against the online giant.

"This involves asking users of new and current Android devices in Europe what browser and search application they prefer to use" the company explained. Google disagreed with this statement, appealing the fine a few months later on the basis that Android has never locked users down and has, in fact, "created more choice for everyone, not less".

The punishment on Wednesday brought Google's total tab with the bloc$9.31bn, which amounts to far less than the maximum fine of 10 percent of the company's annual turnover.

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