Apple's news subscription likely won't include New York Times

Apple TV streaming

Netflix's latest mobile-only plan, on the other hand, is nearly half the amount of the subscription that the US-based video streaming major now offers in India, with subscription plans ranging between Rs 500 and Rs 800. The new mobile-only plan, priced at Rs 250 per month, is aimed at attracting people who aren't using the service now, as the current low-cost plan, offered for Rs 500, is comparatively higher than most of the other streaming services.

All that said, even if we do get a peek at this bundle on Monday the lion's share of attention is still no doubt going to fall on Apple's video plans.

In addition to these, India has also witnessed a hike in the popularity of companies such as ZEE Entertainment's ZEE5 which is available at INR 99 per month, Reliance-backed ALTBalaji whose subscription plan costs INR 100 per month.

While it doesn't look like Apple will be unveiling a true Netflix-rivaling video streaming service next week after all, the global masters of "chill" and great encouragers of the binge-watching phenomenon are still in a constant pursuit of new subscribers.

With the new "Mobile" plan, Netflix is restricting access for its HD and Ultra HD content, and only allowing one screen to be able to stream content at a time.

Other players in the OTT segment have been offering comparatively lower cost plans than Netflix Basic. "Not everyone will see these options and we may never roll out these specific plans beyond the tests" a Netflix spokesperson told the daily.

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In terms of monthly active users, Hotstar tops the chart followed by JioTV, Amazon Prime Video, Google Play Movies and TV and Airtel TV. "Because if it was, everyone would be on the lower price plan", Hastings added. Yellin praised the success of Netflix's original Indian series Sacred Games as a good example.

In November 2018, Netflix had launched a similar half-price mobile plan in Malaysia, and a few other territories that the company declined to identify.

Netflix just past year opened an office in Mumbai and has thus far produced 24 original titles in local languages.

Netflix had announced a year ago that the company aims to add around 100 million subscribers from India alone, and the low-pricing experiment fits in with that. As of last November, Netflix boasted 137 million subscribers globally, and its Asia subscribers have already surpassed the 58 million US users. Netflix India also reported a total revenue of INR 58 Cr and a total expense of INR 57.6 Cr for FY18.

The chances of this type of plan making it to the states could be slim, but it would seem that Netflix is taking their time with this idea.

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