Apple Expected to Reveal Its Streaming Video Service on March 25

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Apple is also likely to announce an update to its Apple News service. In addition to a video service, there have been rumors that the company will use the event to announce a magazine service that will expand on its existing Apple News product.

Are you excited about Apple's March 25th event?

We'll find out more on Monday, March 25 with the event taking place at Apple's headquarters in Cupertino from 10am local time - 5pm GMT.

The event at Apple's Silicon Valley headquarters is expected to reveal details of its efforts in original video and its reported investment of at least $1 billion. Apple is in talks with HBO, Showtime, and Starz, and all three are expected to join Apple's service eventually.

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The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Inc.'s Prime Video.

Apple did not specify the event's focus in its invitation and gave a single - line description: "It's time to show".

For two years Apple has been signing up the best talent, including Sony Pictures' Zack Van Amburg and Jamie Erlicht, and greenlighting dramas, comedies, thrillers and sci-fi series with top names from Steve Carell to Jennifer Aniston, as it looks to make a mark in the TV streaming industry. However, the partnership does not seem to be going smoothly as the report mentions that publishers are not happy with Apple's 50 per cent revenue cut from the service, making them hesitant to finalise the deal. Apple has also refreshed its lineup previously during its events held in spring.

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