Ad-free YouTube Premium launched in South Africa

YouTube Music & YouTube Premium Subscription Services Launched in India

A report from App Annie published earlier this year suggests that YouTube is India's top video streaming app, and another report from Nielsen published in 2018 noted that it's the country's top source for streaming music.

YouTube Music Premium Family membership (up to 6 family members) is Rs 149 per month. Paid subscriptions will also offer consumers additional features like offline playback, ad-free experience and background listening among others.

"While fans can enjoy the new ad-supported version of YouTube Music for free, we're also launching YouTube Music Premium, a paid membership that allows you to play a YouTube music video in the background while you toggle between apps, write a text message or lock your phone while you're going for a run, along with offline downloads and an ad-free experience for Rs 99 a href="" *Google Play Music, you get a YouTube Music Premium membership as part of your subscription every month". To be sure, Hungama has been offering music videos on its app for a while and Gaana, which is now offering embedded YouTube videos on its app, is also planning to launch its own video library, according to a report by online publication, The Ken. In comparison, Spotify is available for Rs 119 a month along with free 30-days trial.

YouTube has announced free version of the music app which will be ad-supported. The "made-for-music" app and web player offers official songs, albums, thousands of playlists and artist radio from Indian and worldwide artists, as well as access to YouTube's tremendous catalog of remixes, live performances, covers and music videos that aren't available anywhere else. "Music from India has always been so much more than just the audio".

However, the YouTube Premium price of $5.02 a month gets you both YouTube Music Premium access and its benefits as well as ad-free video across YouTube, access to YouTue originals, offline playback and playing in the background.

India's music streaming market is attracting global giants and YouTube is the latest to enter the competitive sector.

Ad-free YouTube Premium launched in South Africa
Ad-free YouTube Premium launched in South Africa

Lyor Cohen, global head of music, YouTube Lyor Cohen, Global Head of Music, YouTube told ETtech that its breadth of content will be a key differentiator from rivals, with video being "the lynchpin to the whole proposition". YouTube Music as the company claims is the one-stop for music. The home screen welcomes you with "recommended music videos", "live performances" and other categories.

If you've used YouTube Red previously or at least seen how it functions, well that's exactly what YouTube Music Premium is.

Some of the features includes personalised recommendation, pre-made playlists across genre, mood, activity, or language.

There's also a "smart search" feature that makes it easier to find songs you may not know the title of.

YouTube has also officially launched its premium YouTube service, which it calls, YouTube Premium. Users can get the YouTube Premium will cost Rs 129 per month.

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