Smartphone shipments fell more than 10% in China

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Apple said it will pursue iPhone price cuts in markets that has been affected by the stronger dollar.

Overall, smartphone shipments to China shrank by 9.7% for the October to December period. Analysts said that Apple CEO may have masked the company's strategic mistakes in China's and the impact of fierce competition from fast-growing Chinese Android phone makers is not helping issues for Apple. Apple recently stopped reporting iPhone unit sales in all regions, long considered to be a crucial bellwether for the health of the company's business.

Customers apparently refrained from buying new smartphones amid an economic slowdown due to trade friction with the United States.

When it comes to a home turf fight Huawei is inflicting a lot of pain on Apple with sales of the banned brand surging 23% in China while Apple has fallen 20% according data from industry research firm IDC.

Strategy Analytics, a global consulting firm, said Apple has an Asia problem, particularly in China.

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Surprisingly, Apple may be spooked enough by the drop in sales to lower its prices. "China accounts for three in 10 of all smartphones sold worldwide, and it is a market Apple simply can not ignore", Neil Mawston of Strategy Analytics told China Daily.

"The imbalance between the increasingly severe domestic market environment and Apple's high product unit price has led to the declines of iPhone shipments in [the] Chinese market", IDC told the Post. Chinese vendor Huawei Technologies gained market share at the expense of Apple, despite the arrest of its finance chief on allegations of bank fraud.

Apple slashed down prices of its latest iPhones by as much as 20 per cent.

Apple said its services division, which includes iCloud, the App Store and Apple Pay, saw revenue advance to $10.9 billion, up 19 percent over the prior year. "The report also claims that Apple will introduce a 'new Green-ish" color option for the most affordable iPhone of 2019, which will be the successor of the iPhone XR, and will also kill off one of the existing colour options - Black, White, Yellow, Coral, Red and Blue.

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