Orange Vanilla Coke Is the First New Flavor In Over 10 Years

The new Orange Vanilla Coke and Orange Vanilla Coke Zero

The brilliant minds that brought us New Coke are back at it again with a flavor concoction that is sure to win hearts, minds, tastebuds, dollars, and possibly doctor visits.

Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar are scheduled to hit shelves February 25 after successful testing in Canada.

The Diet Coke-branded napkins suggest on one side that, "because you're on a plane of full of interesting people and hey ... you never know".

Prepare your taste buds for Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.

While Orange Vanilla Coke was available for a limited time in Canada last summer, this month's release represents the first new Coke flavor to be introduced in the USA in more than ten years. Customers can expect to see new packaging for the Cherry and Vanilla flavors, too, for a "bit of a facelift".

More news: Netflix bring Smart Downloads to iOS. Auto-deletes when complete

"This showed us our fans want choice but are getting it outside the Coke Trademark", said Kate Carpenter, brand director at Coca-Cola, in a statement. I'm still not drinking this Orange Vanilla nonsense, though.

Orange Vanilla Coke, which was available for a limited time in Canada last summer, caught their attention. It quickly reversed course.

Irrational exuberance aside, one does perhaps wonder why now and why Orange Vanilla?

A line extension gives a product more space on retail shelves.

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