Google using machine learning to filter spam on Gmail

Since then, "teams and researchers all over the world" have produced a whopping 71,000 forks of the public code and other open-source contributions, establishing a strong community that makes it easy to quickly apply "new research and ideas".

"That's why we recently implemented new protections powered by TensorFlow, an open-source machine learning (ML) framework developed at Google".

Google has said, via the Gmail Blog overnight, that Gmail is already blocking an extra 100 million spam messages every day.

Google was already using machine learning to power its spam detection capabilities. Moreover, Google, Intel, SAP, Airbnb, and Qualcomm are the top users of this software.

With Gmail apparently being used by 1.5 billion users every month, the service has a lot of emails to deal with. Along with this, Gmail has also been using AI with the rule-based filters.

Google launched TensorFlow back in 2015 and it has very quickly become an incredibly important part of its AI business. However, current filtering techniques can block only obvious spam, while the machine learning system will learn from new patterns which hint at spam.

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TensorFlow also provides the flexibility to train and experiment with different models in parallel.

Google is blocking the extra 100 million spam emails by identifying categories that used to be hard to detect.

TensorFlow protections complement Google's machine learning and rule-based protections. This process has been taking place for years, says Kumaran, with Gmail looking for certain signals from users about what they judge to be spam, but TensorFlow is "turning those signals into better results".

"Using TensorFlow has helped us block image-based messages, emails with hidden embedded content, and messages from newly created domains that try to hide a low volume of spammy messages within legitimate traffic".

Tech giant Google is doing everything possible to get rid of spam mails. As reported by The Verge, the company says incorporating TensorFlow into Gmail will enable it to personalise spam filters in a better manner.

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