'Captain Marvel' will be the first Disney Plus exclusive Marvel movie

Disney Plus Bob Iger

However, he said, there could be room for discounts for people who wanted to sign up for multiple services and Disney's ultimate goal was to have all its streaming services use the same technology platform.

According to Variety, Iger said, "We will continue in that business", while noting, "there's certainly popularity" with those types of films.

With that said, the CEO also hinted that while the Deadpool franchise will retain its oats going forward, look for the 3rd film to fall under a different banner than those associated with Disney or Marvel films (traditionally) - so as to "not confuse the consumer".

Disney's betting big on Captain Marvel, not only in theaters, but as it prepares to launch its new streaming service.

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Not only does it have The Mandalorian and another Star Wars live-action TV series in the works as exclusives to the service, the company has revealed that blockbuster movie Captain Marvel will also only be available on Disney+. In addition to providing investors with a glimpse of the user interface, we're hopeful Disney will use the same event to unveil the price and initial content line-up.

Iger hedged a little in terms of long-term plans, though, saying that the larger strategy is focused on producing original content but that third-party content will be part of the launch strategy later this year. ESPN, once one of Disney's most profitable businesses, has lost millions of subscribers in recent years. Rolling some of Fox's edgier, R-rated content into the Disney fold shouldn't be a problem, he reportedly told investors - so long as audiences are duly prepared for what he might say.

What we know: We're already aware of some products that will debut on Disney Plus.

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