Battlefield V sales miss targets, as EA blames lack of battle royale

Battlefield V- inauthentic but fun

Amid a "tumultuous" year, EA said the company overall did not perform up to expectations.

While a lot of players are having fun with Battlefield V, it seems DICE's latest game isn't doing as well as its publisher, Electronic Arts (EA), was hoping it would do commercially. What did you think of Battlefield V? The lack of expected sales was also blamed on not focusing on the battle royale feature, per Jorgensen. Despite Battlefield 5's commercial underperformance, the game was generally well-liked by critics, and the franchise remains strong, Wilson said. Still, EA is optimistic about the future of Battlefield as a live game with an extended life. The same can be said for Anthem, EA said, and this is because both titles have yet to prove themselves.

For the third quarter that ended December 31, EA reported adjusted revenue of $1.61 billion, well below Wall Street analysts' average estimate of $1.75 billion, according to IBES data from Refinitiv.

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"We made some decisions on launch timing and key features of this game that we felt would improve the quality of the experience". For context, Battlefield V was designed from the beginning to offer a long-term live service.

In a conference call, Wilson also mentioned Battlefield 5's delay, and that its launch around the holidays meant that it was often discounted to ensure it could compete with the other games vying for the attention of holiday shoppers. According to a statement from EA, these lower sales are a result of the company's "difficult window" regarding its launch, and "prioritizing the single-player campaign over battle royale".

The battle royale format in multi-player gaming, which allows dozens of players to battle each other to the death until the last survivor, became wildly popular in 2018 thanks to "PUBG" and Epic Games' "Fortnite", two games which are also credited with introducing newer audiences to gaming. "As a result of these decisions, we struggled to gain momentum and we did not meet our sales expectations for the quarter".

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