New Technology Could Potentially Shut Down Netflix Account Sharing

Netflix password sharing could be a thing of the past

Netflix, Amazon Prime, and other such channels offer web series in plenty.

A British software company Synamedia has developed a programme created to stop users of media streaming services, such as HBO and Netflix, from illegally sharing passwords to their accounts with others.

Presented with information on the illegal sharing and the accounts involved, the provider, for example Netflix or HBO, can choose how to proceed further.

Once someone in a group gets a paid subscription, the password is circulated and everyone gets to watch in a single subscription.

That's because a company exhibiting at the Consumer Electronics Show (CES) in Las Vegas is showing off an artificial intelligence program that can determine when people share their streaming details with others.

The UK company claims by looking at variables such as where the streaming service is being used, the content watched, the device used to watch it and more it can calculate a probability of how likely it is a particular user is sharing their password.

Although Synamedia has not declared which companies are now trialling its new scheme, it already sells different services to the likes of Disney, Sky and AT&T.

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A streaming service, like Netflix and Amazon Prime, buys access to Synamedia's platform.

A Synamedia spokesman said, "Casual credentials sharing is becoming too expensive to ignore".

'Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", says Jean Marc Racine, CPO and GM EMEA of Synamedia.

Synamedia says that until now, content providers have turned a blind eye to casual password sharing as it helps market their service to new audiences.

What the technology can do is figure out where fraudulent activity is coming from, tracking exactly where accounts are being wrongly used.

Synamedia Credentials Sharing Insight is available as a cloud or on-premise offering.

Trials of the machine learning system have already begun, Synamedia revealed.

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