How to watch LG's CES 2019 press conference live on Monday morning

The back consists of a bunch of horizontal slats raised and lowered by a pair of arm to either side.                  Sarah Tew  CNET

Among other things, LG calls the TV "a revolutionary innovation that helps address the very human need for an aesthetically pleasing environment" and says it is "redefining space" to offer unprecedented levels of "immersion" and "a new level of space integration".

Since the start of the modern era, television screen sizes have steadily increased as resolution improved, and consumers demanded a more immersive viewing experience.

As said, most people won't afford it, but LG will probably showcase the TV in several major stores across the world, so pretty much anyone should be able to check out its outright innovative product. The never-before-seen user experience gives home TV viewers infinite possibilities in designing their flawless viewing space.

Inside the 65R9 is the next-generation of Alpha a9 processors that allow for deep learning picture quality and an ambient light detection feature that can actually adjust the PQ curve of a TV depending on the ambient brightness in the room - i.e. when it's daytime the TV will recognize the additional light and raise its max brightness to compensate, and reverse that process at night.

Voice control continued to be the popular addition for all the TV companies, as they also added more support for popular voice assistants like Google Assistant and Amazon's Alexa.

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The TV supports multiple modes, including a so-called line system that only partially unfolds the screen to let you listen to music using the 100W Dolby Sound surround speakers integrated into the soundbar at the bottom. The clock mode can be used to check the time and weather and the frame mode to enjoy family photos shared from a smartphone. Based on the image in the live stream video, we can also presumably expect to see all of LG's latest smart home devices and appliances, including washing machines, refrigerators, cameras, and more.

The other flagship from LG is the 8K 75-inch SM99 LCD TV which will bring 8K viewing to customers on a backlit screen rather than an OLED screen where each individual pixel generates its own light.

We don't know much else about it at present, but will be catching up with the OLED TV R ourselves when we get to the show floor at CES itself.

Nonetheless, up close the picture quality of the LG model is spectacular.

The LG brand was established in 1995. The company has offices in Toronto and Vancouver.

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