Google Chrome’s Ad Blocker Ready For A Global Launch Starting July 9th

Chrome will block annoying, spammy ads globally starting July 9

Google has confirmed that it is making the native ad-block functionality in its Chrome web browser an global experience, starting in July this year.

If you haven't seen much of a difference in ads served to you since Google implemented this change, that's probably because less than 1% of the "millions" of sites Google has reviewed have seen filtered ads, and more than two-thirds of publishers found to be non-compliant with the Better Ads Standards have returned to good standing.

'If you operate a website that shows ads, you should consider reviewing your site status in the Ad Experience Report, a tool that helps publishers to understand if Chrome has identified any violating ad experiences on your site, ' explains Google's Ben Galbraith for publishers looking to get ahead of the change. It doesn't block all ads, but only ads on sites that feature intrusive adverts that have a negative impact on users' internet browsing experience.

Chrome's built-in ad blocker isn't an ad blocker in the classical meaning of the term.

When the Better Ads Standards were first developed they only applied to sites in North America and Europe. Among them are auto-playing ads with sound, flashing animated ads, and ads occupying inordinately large areas of the display.

More news: Arsenal star set to cash in with Juventus move

Today, the Coalition for Better Ads announced that they are expanding their Better Ads Standard worldwide on July 9th.

As Google has stated many times before, Chrome's built-in ad blocker aims to strike a balance between all-blocking ad blockers that hurt revenue for websites offering free content, and abusive sites that bombard users with intrusive ads without providing any meaningful content.

Google announced native ad-filtering on Chrome for mobile and desktop back in 2017 to ensure that users are not pestered by spammy ads which ruin their Web browsing experience.

The company also shared some of the early successes of its ad blocker program in the US, Canada and Europe.

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