First Samsung Galaxy M Smartphones Set to Debut on January 28

Samsung’s mobile phone sales in India touched 373.5 billion rupees in the 12 months to end March 2018

The company said it'll launch these devices in India first, and then roll them out globally.

Samsung's decision to debut the new budget handset line in India is believed to be a direct result of the South Korean company's market share having recently been overtaken by Xiaomi in the region.

Samsung's new M-series of smartphones will be targeted at "millennials" that are flocking to ecommerce platforms to buy smartphones, a customer segment that has played a major role in helping Xiaomi outpace its rival over the a year ago or so. The M30 hasn't been so frequent on the rumor mills, fueling speculations that it might not launch alongside the M20 and M10.

Samsung has been struggling to maintain its spot as a market leader in India for the past three quarters, while Xiaomi has been steadily holding the top spot.

More news: Grandfather: Wisconsin teen Jayme Closs in 'good spirits' after rescue

Neil Shah, research director, devices and ecosystems at Counterpoint Research, however, was skeptical about Samsung's chances to break Xiaomi's hold on the ecommerce space, saying the Korean company is a year late with this series, since the online average selling prices have moved beyond Rs 10,000.

On the other hand, the Galaxy M20 is expected to sport a 6.0-inch (or more) screen with full HD+ (2340 x 1080p) resolution. Data from research firm Counterpart indicates that Samsung, the world's largest smartphone manufacture, had a lower market share in India than Xiaomi for two of the first three quarters of past year. It is said to feature Exynos 7870 chipset with 3GB RAM, 16GB/32GB storage and one-day battery life. A 13MP camera is said to adorn the back of the phone, with a 5MP selfie snapper in front.

Samsung, on its part, is pulling out all stops with this new series, introducing a 5000 Mah battery in a device for the very first time, packed with fast charging. We should start seeing some teasers from Samsung now that it has confirmed the launch of the Galaxy M series in India on January 28. Samsung was overtaken by Xiaomi early a year ago and according to IDC, the Korean smartphone maker had shipped 9.6 million smartphones in Q3 2018 while Xiaomi did 11.7 million units in the same quarter.

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