Pantone reveal the "Colour of the Year" for 2019

Pantone hopes its 'life-affirming' colour of the year will make everyone feel better

Its wares come with price tags, but almost 20 years of choosing colors of the year has been a useful marketing strategy and free, free, free. Living Coral's pink-orange overtones and golden undertones offer a kind of balance that stark marigold yellow lacks; combined, they promise to leave our 2019 wardrobes better, brighter and more dynamic than they found them.

'With everything that's going on today, we're looking for those humanising qualities because we're seeing online life dehumanising a lot of things, ' she explained on Wednesday, ahead of the annual colour unveiling. Probably not. But, talking to the AP, Pressman described the colour as providing a sense of "emotional nourishment".

"Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment."

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Pantone adds: "Representing the fusion of modern life, PANTONE Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media". It's a color that seems to work for everybody, across the gender spectrum in apparel and across segments, from art and housewares to home interiors and industrial design. This is definitely a color you see on social media'. "[It is] not so overpowering and in your face", she said. A set of letters after the numbers indicate the material or substance upon which the color was printed or otherwise placed, such as dyed cotton or paper. Pantone has predicted that 2019 will be the year of "inclusion".

Living coral is receiving the baton from a cousin on the color wheel, ultra violet - which, as NPR's Camila Domonoske pointed out previous year, is not to be confused with invisible ultraviolet (note the lack of a space!) light.

The selection process spans the year. "This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play-styles, and socio-economic conditions".

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