'iPhone XR from $449*': Apple ramps up iPhone sales push

Report: iPhone Sales Fail Triggered

This effectively lowers the price of a new iPhone ... without Apple having to go through the embarrassment of actually lowering the price. If you're wondering, the clear design is intended since the iPhone Xr is offered in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS.

That source referred to the reaction within Apple as a "fire drill", and said that it led quickly to strategy changes.

A new banner is also now plastered across the top on Apple's main landing page, promoting a previously unreported promotion where users trading in an iPhone 7 or newer can snag the all-new iPhone XR for just $449*. Among the changes, Apple is now offering its customers double the normal amount on trade-in devices for those who buy a new iPhone.

Last December, Apple was caught in a storm after it confessed that it was slowing down the performance of older iPhone models.

More news: Life expectancy for Americans down again, according to CDC report

Apple's shares are down about 20 percent since it reported its October quarter earnings, which revealed flat year-over-year iPhone sales but revenue growth of 30 percent.

Maybe $1,000 is too much? While Apple recently refuted these reports, claiming that the XR has been the best-selling iPhone ever since it launched.

Ultimately, as Bloomberg points out, these are just the latest indications from Apple that its 2018 iPhone models aren't selling as effortlessly as we've witnessed in the wake of previous iPhone launches.

It seems that Apple is having a hard time forecasting what the demand for new iPhones will be, and is being forced to slash production orders as a result. Need to wirelessly charge?

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