Netflix Mobile Only Subscription Plan: Aims to Boost Susbcriber Base In Asia

Netflix is testing cheaper, mobile-only subscription plans

So subscribers can only access Netflix's library of TV shows and movies on one handheld device, whether a smartphone or tablet. That would mean that devices like Apple's new iPad Pro should qualify. The plan also only offers Standard Definition viewing.

Video streaming platform, Netflix has unveiled a mobile-only plan for subscribers in Malaysia.

This seems to be what all the rumours regarding a cheaper subscription for India may have been about.

A Netflix spokesperson confirmed to TechCrunch that the trials were already up and running across Asia, and only one month ago Netflix held a huge event in Singapore announcing plans to create four Netflix original series and eight Netflix films specifically for India.

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However, at an event in Singapore last week, Netflix CEO Reed Hastings told Reuters that plans for cheaper pricing in India had been "misunderstood" and that the company did not have plans to reduce its pricing in this market.

At half the price of the basic Netflix package in the country, the move is created to tap into a market that leaped a generation of technology and went straight to mobile.

It looks like the streaming giant is testing the new pricing tier in Asian and East Asian countries which favour mobile viewing over traditional methods. Like the other tiers, users can sign up for a free month to see how they like the service before committing to making monthly payments. The SD-only versions of Netflix content will prevent crafty users from figuring out a way to stream their mobile only subscriptions to bigger screens. According to Malaysia's Department of Statistics Salaries and Wages Survey Report, the only makes about $400 per month.

Last week, a Malaysian news site called The Star Online reported that Netflix was trying a somewhat stripped down, mobile device-only subscription plan that goes for 17 Malaysian ringgit a month-which works out to about $4.25 in US currency, and is less than half what a regular Netflix subscription costs in Malaysia.

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