John Lewis Christmas ad: Can Elton scoop the Christmas Number 1?

The 2018 John Lewis Christmas advert stars a four-year-old boy as a young Elton John. Credit John Lewis

It's worth a watch, and the same can be said for this year's John Lewis ad, which features the one and only Elton John.

However, others criticised the advert for not being "Christmassy" enough.

In "The Boy and the Piano", instead of using the tried-and-true approach of creating a celebrity all its own-remember Monty the Penguin?-John Lewis has gone Full Superstar and enlisted Sir Elton John, crafting a version of the pop legend's life story that fits its Christmas narrative like a sequined glove.

Earlier this year, a source told a United Kingdom newspaper that "John Lewis wanted to win the battle of the Christmas adverts this year, and it has cost them a significant sum to do it".

The film, which launched in the United Kingdom today, starts out with a somewhat pensive, present day Elton John tapping a few notes on his piano.

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"The ad is absolutely fantastic and I've truly loved every minute of being a part of it". "I think emotionally he is thinking about the journey he's been on as an artist".

A spokesperson from John Lewis told Express.co.uk: "So this Christmas, we will be selling pianos, so you can buy the gift".

It's also the first time since the 1950s that pianos have been out on the shop floor at John Lewis, which is another moving touch - Christmas is all about nostalgia, after all.

Then comes the real kicker: the Christmas Day when toddler Reg rips the paper off the same piano that we see present-day Elton playing at the start (and then end) of the ad. A retrospective journey through his untouchable career, before he's due to embark on one final world tour in 2019 - and before Rocketman, which is all about Elton's life, hits cinemas next summer.

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