Iceland Christmas campaign banned for being "too political"

Iceland Christmas

It was hoped that the advert would improve shoppers' understanding of the widespread rainforest destruction for palm oil production, which appears in more than 50% of all supermarket products.

The messaging is in line with Iceland's commitment to remove palm oil from its own-label food by the end of 2018.

Iceland's emotional Christmas advertisement featuring a cartoon orang-utan has been banned from television for being "too political" - a vetting body says it can not clear the Greenpeace-made film which highlights the plight of the orang-utan because it breaches guidelines.

However, the advertising watchdog has declared that the short film breaks rules banning political advertising.

Just think about the hype around John Lewis - people actually sob at that shit.

Deeside based supermarket chain Iceland has had its Christmas advert banned from our TV screens for being too political.

"The culmination of our palm oil project is offering our customers the choice of an orangutan friendly Christmas, and we wanted to reflect this in our advertising", explained Richard Walker, managing director at Iceland.

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Unable to show the full animation, the brand will instead show 10-second clips that promote its palm oil-free products.

The voiceover is done by British actress Emma Thompson, and it was made in partnership with the charity Greenpeace.

It added that Greenpeace had "not yet been able to demonstrate compliance in this area".

You were getting so weighed down with Christmas sandwiches, pumpkin spice lattes and Primark jumpers that you forgot all about palm oil consumption.

But the animated advert, which tells the story of a young girl who discovers an orangutan - called Rang-Tan - making a mess in her bedroom, has fallen foul of the Broadcast Code of Advertising Practice and been pulled.

In addition, a Change.org petition calling on British Prime Minister Theresa May to "unban" the ad has already garnered nearly 3,500 signatures in the five hours since it was posted Friday morning.

"It's been banned, so you're not going to see it on TV", he told the BBC.

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