Girl Scouts sue Boy Scouts over name change to attract girls

The Girl Scouts Sue the Boy Scouts for Confusing Parents

The lawsuit seeks a permanent injunction against trademark infringement and a variety of damages for the alleged dilution of the Girl Scouts trademark.

The Girl Scouts of the United States of America filed a trademark infringement lawsuit against the Boy Scouts of America on Tuesday, after the Boy Scouts chose to drop "Boy" from its namesake program and start welcoming older girls. If ya missed it. the BS has a new campaign called "Scout Me In". which allows girls to join in on the Scouts fun. These include buying advertisements on Google that pop up when a user searches for "Girl Scouts" and incorrectly telling parents, teachers and people in control of recruitment events that the Boy Scouts and Girl Scouts have merged. In 1915, when the Girl Guides changed their name to Girl Scouts, the Boy Scouts sued them, saying they had "sissified" the word "scouts".

Six months ago the Boy Scouts, which accepts children 11 to 17 years old, said it would in February 2019 change its name to Scouts BSA and make girls eligible to earn its highest rank, Eagle Scout.

The Girl Scouts lawsuit charges that this has changed since the Boy Scouts made a decision to start admitting girls. In an emailed statement, it added: "We applaud every organization that builds character and leadership in children, including the Girl Scouts of the United States of America, and believe that there is an opportunity for both organizations to serve youth in our communities". Like the GIRL SCOUTS trademark, the BOY SCOUTS trademark is a symbol of youth development programs that, for more than a century, have been aimed at, led by and developed primarily for boys.

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The Girl Scouts said it opposes the lack of a gender identifier before the word "Scout". "We are confused as to why, rather than working to appeal to the 90 percent of boys who are not involved in BSA programs, you would choose to target girls", she wrote. For example, it says materials disseminated by the Boy Scouts feature a quote from the founder of the Girl Scouts.

Based in Irving, Texas, the Boy Scouts recently had about 2.28 million members, less than half its 1970s peak, while the Girl Scouts, based in Manhattan, said it has about 2 million. Girl Scouts says it has "1.8 million girl members". In several cases, the lawsuit claims, parents have signed their daughters up for Boy Scouts under the impression that they were signing up for Girl Scouts.

While the Boy Scout's October decision dramatically expanded its offerings for girls, the organization points out that it has had co-ed Exploring and Venturing programs since 1971. Girl Scouts of the United States of America is asking for a court order preventing the Boy Scouts from using an Girl Scouts trademarks or using scout, scouts, scouting or Scouts BSA without a distinguishing term; canceling or modifying certain Boy Scouts of America trademarks; and requiring training for local Boy Scout leaders to prevent confusion. The organization has asked for a jury trial.

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