Samsung sues Russian brand ambassador for using iPhone X

Image credit CEN

Apparently, Samsung is done messing around, as the latest Samsung brand ambassador to be caught using an iPhone is now getting sued by the company to the tune of 108 million Russian rubles (~$1.6 million), via The Mirror.

Influencer culture is here to stay, and to that effect, brands are unlikely to stop paying celebrities to endorse and use their devices in public.

Apple iPhone XS review - how does the experience compare to Android? Sobchak is Samsung's public face in Russian Federation, where she was recently seen on camera using an iPhone X instead of one of Samsung's smartphones. Let's see some more details on the matter.

The socialite, who is contractually obliged to use a Samsung handset in public, was caught on camera using an iPhone X during a television interview. The act soon was widespread and roared up for discussion on social media. According to the source, she was only seen this one time using an iPhone X.

More news: Everything We Know About Jennifer Garner's New CEO Boyfriend

In addition to her most recent spotting with an iPhone X, Sobchak has been seen carrying the Apple smartphone during numerous social events and other television appearances as well. She ran against Putin earlier this year during the Russian presidential elections, and thanks to her reputation as a "party girl", she is known as the "Russian Paris Hilton".

She is widely believed to be Putin's goddaughter though neither has confirmed it publicly.

Samsung is now suing the brand ambassador for the equivalent of $1.6 million.

Samsung is one such company and has paid celebrities like musician Adam Levine and tennis star David Ferrer to use Samsung smartphones. In 2015, BlackBerry's PR team sent a tweet promoting the BlackBerry Classic from an iPhone, mirroring a similar mistake made by one-time creative director Alicia Keys in 2013. Let us know in the comments.

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