IOS 12 is now on 50% of devices, Apple reveals

Getty Images  Alexander Pohl  Nur

We've long known that Apple is working on original TV content.

Apple's made plenty of headlines over the past year with its push into original TV programming.

CNBC reports that upcoming Apple-funded TV shows will be available for free inside the pre-installed TV app on iPhone, iPad and Apple TV devices.

The new streaming platform will also offer "subscription services from legacy media companies" that users may already be paying for, so customers won't need to log into multiple apps to access films and TV from other networks like HBO and Starz.

Determined to become a TV titan alongside the likes of Netflix and YouTube, Apple is developing a new video service that will combine original content and existing third-party subscription services, according to reports by CNBC.

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If the content will only be accessible through the "TV" app on Apple devices, that would explain why the tech company isn't too keen to charge a separate fee for access to the content.

Apple's move to give away its original content may seem like not the smartest thing to do, but in actuality it's just doing what Apple has always done: provide great ancillary products-such as free video, photo, and music editing apps, free operating system updates, and even free office productivity tools, that are just another reason to buy Apple hardware. The app is now available on Apple TV, iPhone, and iPad. That means those channels will no longer have apps on the Apple TV home screen, which will make the interface a little less cluttered and hopefully make it a little easier to find the content you want to watch without sorting through all the apps.

The new version of the "TV" app is still in the works, and it won't be released until sometime early next year, but Apple hasn't confirmed these plans just yet.

In the meantime, music encyclopedia service Genius today announced a deal with Apple that will allow Apple Music subscribers to play full songs from Genius' song page.

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