OnePlus is making a smart TV and wants you to name it

OnePlus 6 phones.   Antonio Villas-Boas  Business Insider

"We feel the current market of TVs is still feeling quite traditional in their functionality and experience", said Pete Lau, founder and CEO, talking to Business Insider.

According to Lau, OnePlus wants to jump into the smart home market that's now being dominated by smart speakers. We'd expect it to focus on convenience, from controls to physical connections - but as yet, we've no idea what it will look like. Presumably, this hints at the strategy of offering something similar to the competition at a lower price. All we can tell for now that it will indeed be a smart television and that will feature some sort of home automation features based on the description. They know the OnePlus brand and the value proposition and the TV most likely powered by Android, or Oxygen skin on Android has good chances among this community, if priced correctly. This is in line with when the company took to its community about the name of "OnePlus One" and "OxygenOS".

OnePlus has only revealed a couple of details on the hardware side. Beyond that, little is known - apart from the vision of a better TV experience.

And the company confirmed it will continue to welcome feedback and suggestions for what should be included in its new Smart TV.

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Having established a strong foothold in the smartphone segment, OnePlus has now set its sights on the TV segment, which the company said is the next frontier they would like to conquer. For example, he described a scenario where his calendar agenda, which is stored in his phone, pops up on the TV screen and acts like an extension of the handheld device. OnePlus is also planning to make its TV smarter by releasing software updates over the next five years following the TV's release.

It's all about a seamless integration between phone and TV, so that there's no complication getting content from your phone to your TV. TVs might prove to be more of a challenge. However, the company is internally calling the model OnePlus TV. That makes us think it will be Amazon or Google. The company has always valued user-centric features and design philosophy, which will again be seen across the new TV division. It will not just a TV but has Google Assistant integrated to sync with your smart devices at home. He added that the home environment is "the most important environment experience".

How much will OnePlus TV cost? The Chinese tech firm has just unveiled its plans to foray into the TV market, an arena dominated by some big names such as Samsung, Sony and LG.

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