New Apple watch could take bite out of Swiss market

A12 processor

It may be the least sensational of Apple's three new iPhones for 2018 when you scrutinize the specs, but the iPhone XR (pronounced "ten-R") is absolutely the most interesting - and that has nothing to do with its comparatively cheaper price.

For the first time, Apple will not bundle a wired headphone dongle with its iPhone Xs, iPhone Xs Max, and iPhone XR.

In a note to clients on Thursday, Needham analyst Laura Martin compared Apple's decision to release the iPhone XR on October 26 - a full month after the iPhone XS launch - to the way studios release films in theaters and then on television.

The iPhone Xs Max (iPhone 11,6) impresses even further in Geekbench tests, thanks to that extra gigabyte of RAM.

A tech analyst at the Wall Street bank took one look at the $749 price of Apple's just-unveiled iPhone XR and thought it was too low.

This is the new iPhone for "regular folks" who don't see their iPhone as a status symbol or sweat details like a stainless steel body or 512GB of storage for photos and videos.

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The new iPhone XR's release date is pencilled in for September 21, with pre-orders going live on September 14. Dubbed the iPhone XR, the new model sits in between the iPhone 8 and iPhone 8 Plus in size, and features a 6.1-inch advanced LCD screen that the company is calling its "Liquid Retina" display.

That being said, on its own he notes it "could be mistaken for the iPhone X of last year".

T3 will imminently be reviewing the iPhone XS in full, so be sure to check back in soon for our official verdict. Both boast a dual-lens 12-megapixel camera. Meanwhile, the iPhone 8 starts at £599/$599 and the 8 Plus is reduced to £699/$699.

Price (duh): The iPhone XR isn't cheap, but it's not a $1,000 phone, either.

The XR is also the first iPhone in years to be sold in a variety of colors, including red, coral, yellow and blue. If you're an iPhone 6s devotee, you can still buy the devices through your carrier, or find refurbished versions online.

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