Jobs to be created at Tesco's new Jack's discount store in Chatteris

Jack's sign

Tesco has opened the door to its first Jack's stores - a new discount concept created to tempt shoppers away from Aldi and Lidl.

Britain's biggest retailer will open its first two Jack's stores on Thursday in Chatteris, Cambridgeshire, and Immingham, North East Lincolnshire.

"Because of that range and the simplicity, how we run the store is cheaper to run", he said.

Chief executive Dave Lewis claimed that Jack's will be the cheapest on the market.

Why is Tesco launching Jack's?

Tesco has also launched an array of cut-price goods under in-house brands such as Creamfields, Butcher's Choice and The Growers Harvest, all of which are expected to be stocked in Jack's alongside specialist products under the new chain's name.

Tesco plans to open another 15 branches over the next year, five of which will be converted from existing Tesco stores. "Great tasting food at the lowest possible prices with eight out of 10 products grown, reared or made in Britain".

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"If there is an offer that has an appeal in the marketplace it's important that we, as Tesco, through Jacks, give that to the local market".

The fledgling chain is named after Sir Jack Cohen, the Londoner who founded Tesco in 1919 and whose motto to "pile it high and sell it cheap" is in keeping with the aim of the new venture.

Shoppers used to the ever-changing middle-aisles of Aldi and Lidi will feel at home in the new supermarket, with it's WIGIG ("when it's gone, it's gone") aisle of offers.

Neil Wilson, chief market analyst at Markets.com, said of the Jack's launch: "I think having a separate brand is really interesting as it allows it to offer different products at different price points without affecting its core Tesco brand".

"He's an inspiration for all of us and that same spirit still drives Tesco now".

"However, they spend just £1 in every £10 there and don't shop at the discounters as frequently as at the big four - given the Jack's model is so similar we would expect to see shoppers behaving the same way in its stores".

The launch of Jack's is part of Tesco's centenary celebrations which will see the business mark 100 years in 2019.

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