Google is shutting down YouTube Gaming (but that isn't a bad thing)

YouTube Gaming Finds New Home on Main Site

It's been less than a week since Google announced it will discontinue the Inbox by Gmail app effective March 2019, and the Mountain View company confirmed yet another app will meet the same fate - YouTube Gaming. It also ended up being a testing ground of sorts for things like a dark theme, Super Chat, and Channel Memberships. By shifting to the main website, YouTube is hoping that these gaming-specific features, such as easy access to live streams, popular videos, and recommendations, will be viewed more by the general public.

The retirement of the YouTube Gaming app is likely a move by Google to better compete with rival services like Amazon-owned Twitch. With gaming, in general, getting more and more popular amongst all age groups, there are plenty of "casual" gamers who wouldn't think to download a YouTube Gaming app but would go to the regular YouTube site to find gaming-related content.

New game pages will open up new avenues of discoverability, based on the titles you already enjoy. The landing page shows you recommended streams and videos, along with the most-streamed live games.

During its India launch back in 2016, YouTube Gaming consumption trends in the country were skewed towards games on conventional formats like the PS4 and Xbox One. The new YouTube Gaming page is accessible right here. You can watch all the same content, and if you get bored with the fifty millionth Fortnite video, you can click over to your recommended daily dose of cute kitten videos from the same location and refresh yourself.

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"The problem is, if you didn't have the app, or you weren't using the gaming hub to kind of like discover this content, creators weren't as discoverable".

YouTube also promises to highlight up-and-coming game streamers and content creators on a weekly basis, starting this week in the U.S. and then rolling out to other countries in the coming months.

In an effort to help those who are new to content creation, YouTube is also creating a dedicated On the Rise section.

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