Facebook's 'Rosetta' AI can extract text from a billion images daily

Facebook's 'Rosetta' AI can extract text from a billion images daily

Many Facebook pages are running their business based on the memes they make. Memes have become a great source to entertain people, convey a message or any other goal on the social media platform.

The data distribution of textual images on Facebook and Instagram change quite rapidly and those who try to use text overlaid on images for spam or other inappropriate content continue to adapt their techniques.

The company announced that it has built a machine learning system called Rosetta which extracts texts from billion of public image posts and videos on Facebook and Instagram to understand the context of the text and images together. As a large number of posts are being posted on the social media, Facebook's moderators aren't able to review the content of the memes while they are being posted, creating a lot of fuss related to offensive posts. The extracted text is then used by downstream classifiers to immediately act upon the policy-violating content or by-product applications like photo search. Asus Days Sale: Get Asus Max Pro 1 Smartphone at Rs 10,499 + Extra Exchange Value Up to Rs 3,000 Exclusively on Flipkart. Such tools are being used on various platforms and, the technology isn't new. The AI tool later converts the text into a language that can be read by machines.

Over the last few years, hate speech has emerged as one of the biggest problems faced by the social media platforms.

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In a blog entry, Facebook designers say they have made a devoted AI apparatus, considered Rosetta, to peruse the content that shows up in images (and different pictures and video outlines) that are shared to Facebook and Instagram.

In the first quarter of the year, Facebook said it removed roughly 2.5 million pieces of hate speech - only 38% of which was flagged by automated systems. New tools are now being worked on that the company hopes will do an even better job at that task. Now, the posts with offensive content will be flagged immediately.

For over a year now, Facebook has been under the scanner for the role its played in providing a platform for fake news and hate speech.

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