Coca-Cola May Start Making Cannabis Beverages

Coca-Cola хоче випустити напій з каннабісом

The Coca-Cola Company is said to be "closely watching" the expanding use of a cannabis element in drinks.

The CBD products likely would be different from those produced by alcohol makers, which would likely give drinkers a buzz from tetrahydrocannabinol (THC), the main psychoactive chemical in marijuana.

That was after an announcement earlier in August from cannabis company HEXO that it was teaming up with Molson Coors Canada to develop cannabis-infused drinks.

Aurora Cannabis Inc. today is responding to a request from the Investment Industry Regulatory Organization of Canada ("IIROC") regarding media reports with respect to potential partnerships with multiple beverage companies.

Company Vice President, Kent Landers, said: "Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world".

The company went on to say that their objective is "health-focused beverages that will ease inflammation, pain and cramping". "It's more of the recovery drink angle that Coca-Cola is interested in pursuing".

More news: Russia Declassifies Data on Missile That Downed MH17 Flight in 2014

"The space is evolving quickly", Coca-Cola said.

Coca-Cola has already been diversifying as consumption of soda continues to decline.

Canada is the first major economy to legalize recreational marijuana, and shares in cannabis producers have rallied in anticipation.

While Coca-Cola Co. would not confirm the report, it did say it is eyeing that potentially new segment of the drink market, the AP reported.

A Coke spokesman said the beverage giant has made no such decision.

Coca Cola's statement shows the company has learned from its past missteps picking up on new drink trends, said Ali Dibadj, a senior analyst at AllianceBernstein with an expertise in USA beverage and snack food companies.

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