Netflix testing between-episode promos, despite viewer grumbles


How would you feel about Netflix potentially introducing ads?

Several users complained that the ads they saw were unskippable (others said they included a skip button) but Netflix have moved to dispel this rumour.

Some users even found that they had a bug, The Verge reports, which prevented them from skipping the ad and having to watch the promotion.

It adds: "In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster".

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For more entertainment news, HBO has confirmed a series order for Damon Lindelof's Watchmen, and Netflix is developing a new series starring Renée Zellweger. Netflix's tests now show personalized video content with recommendations on what to watch next.

Reports have been circulating all weekend that Netflix is set to introduce ads for its other original content in between episodes of other shows. They can be skipped. The ads played are full-screen videos and are personalized as per the user featuring content which Netflix would have suggested the user otherwise on the platform's interface such as on a row of recommendations. Since then, we have been experimenting even more with video based on personalised recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.

TechCrunch reached out to Netflix for a comment on this, and the company informed the publication that this is one of hundreds of tests that it is now running on its platform. Subscribers who dislike ads on streaming services like Hulu and CBS All Access don't need to panic just yet.

Additionally, a Netflix spokesperson clarified to Ars that the term "test" is key, as it indicates that these ads (which the company emphasizes will only be for Netflix content, not outside products or content) will, at least for now, appear for a "segment" of Netflix's userbase, as opposed to all users. In fact, the source notes that it is one of the hundreds of tests Netflix runs each year, many of which are focused on how to better promote original programming to the subscribers.

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