Sprint follows AT&T, Verizon unlimited strategy by raising prices

Sprint outlined its new unlimited pricing

Although consumers no longer get cut off or have to pay expensive overage charges when they run through a monthly data allowance, they face an increasing array of restrictions and conditions on all but the most expensive unlimited plans, including slowed download speeds.

Sprint and Verizon are both trying to market these changes as a way to give their customers more choice over what they want in their plan, and while that's fine, continuing to call them "unlimited" is a flat-out lie at this point.

At five lines, the Unlimited Basic costs $160, while the Plus plan costs $180, above the $100 promotion of its current Unlimited Freedom plan. Video streams at 480p while music goes to 500kbps and gaming at 2Mbps. You get subscriptions to Hulu and Tidal for your troubles as well, which helps sweeten the pot a little. Tack on a free Hulu account on the Limited Commercials tier and that's a basic plan.

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The renamed Unlimited Basic plan is still $60 a month. For an unspecified limited time, customers who bring their own phone or buy a phone outright will get $20 knocked off each line per month. If you want to add additional lines to it, the second line is $40/month, while all further line additions costs $20/month. At that price, you're obviously better off choosing Unlimited Plus if you need a bunch of unlimited lines and you already own the phones.

To be clear, Sprint's pricing now largely lines up with T-Mobile's Unlimited One plan, which provides one line of service for $70 per month and four lines of service for $160 per month. It's just a shame that unlimited plans, which were supposed to simplify the wireless industry, have done anything but. In Mexico and Canada, enjoy unlimited talk and text and 10GB of 4G LTE data. That's also true when roaming in Canada and Mexico.

Credit: BravoKiloVideo/ShutterstockSprint has essentially split its unlimited plans in two, with the less expensive Unlimited Basic offering a lot of the same features as Sprint's outgoing Unlimited Freedom plan at a lower rate for families of four. If there's any consolation to this price shuffling, it's that LTE data throttling when you're connected to a congested cell tower will happen after 50GB instead of 23GB. The latest carrier to muddy the unlimited data waters is Sprint. The new plans will be available starting tomorrow, July 13.

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