'IHOB' Changes Back to 'IHOP,' Offers Pancakes to Customers

IHOP on Twitter

IHOP is officially back to its original identity as the International House of Pancakes.

The restaurant revealed Monday it was going back to IHOP, just in time to promote a pancake deal tied to IHOP's 60 birthday.

IHOP is flipping back to pancakes, ending a stunt that temporarily changed the chain's name to IHOB to promote new burgers on the menu.

When asked, "didn't go well, huh?" by one Twitter user, the IHOP account responded, "The blan was to get beople talking about our new burgers". And as it turns out they're not even changing their name after all. IHOP's "word of mouth" score skyrocketed following the name change, according to YouGov BrandIndex data.

More news: Read the United Kingdom foreign minister's resignation letter in full

The IHOb name change was never meant to be permanent.

Pancakes and burgers coexist in harmony.

"The pancakes haven't gone anywhere. They're still there. They're on the cover of the menu", Rebelez said.

"It remains to be seen whether the buzz will translate to people being more likely to consider dining at IHOP", according to Business Insider.

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