Build-A-Bear pulls 'pay your age' promotion due to "safety concerns"

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Shutting down the lines, even for safety and operation concerns, alienated customers and hurt the Build-a-Bear brand, says Neil Saunders, Managing Director of GlobalData Retail.

"The response to our Pay Your Age Day event at all of our United Kingdom locations has been overwhelming and unprecedented in our 21-year history", a company statement read.

Earlier this morning, the mall posted that local authorities were requiring the mall to limit the lines and crowds due to safety concerns.

The lineup outside the Build-A-Bear store in Winnipeg's Polo Park Mall, July 12, 2018.

But overall, many said that, while it was a long day, it was one they won't soon forget.

There are four build-a-bear workshops in Connecticut - Westfarms Mall in Farmington, Buckland Hills Mall in Manchester, Westfield Mall in Trumbull, and Danbury Fair Mall in Danbury.

"It's insane", Anthony Suarez said, remarking on the long line at about 11 a.m.

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People in line at the West Edmonton Mall location reported waiting for three hours before the event was cancelled.

Here at home, one woman who was at Twelve Oaks Mall in Novi told FOX 2 she was told there was a 10-hour wait, and that the store began handing out $15 vouchers while turning away guests.

St. Louis-based Build-A-Bear has some 400 stores worldwide. Therefore, we strongly encourage Guests to consider delaying their trip to Build-A-Bear, and we appreciate everyone's understanding and patience in this matter.

Security staff and on-site police officers have helped to manage crowds at the shopping centre, where the queue snakes out into the vehicle park.

Build-A-Bear Workshop's "pay your age" deal proved to be too alluring for its own good.

Just like it sounds, any bear in the store could be bought for a price equal to the age of the child getting it.

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