From pancakes to patties: IHOP now the International House of Burgers

After lots of speculation that the new "B" stood for "breakfast", the chain has announced that "B" stands for "burgers".

IHOP - er, IHOb - has gone all-in on the name change in terms of its online marketing platforms before the "b" in the new name was revealed. The P for pancakes is leaving us forever.

It tweeted, "dear internet we have officially changed our name to Cake-umm because Steak-umm just wasn't doing it for us anymore or something". And we imagine IHOP will be realizing before long what the people really want from its kitchen. "For burgers." The new Twitter says.

Burgers. The "B" is for Burgers.

"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties.

Cowboy BBQ with bacon, onion rings and barbecue sauce.

Tell Us: Will you be trying one of IHOb's burgers?

More news: 49 jobs at risk as discount retailer calls in administrators

Rebelez said that the restaurant chain is "growing like crazy" and that it soon will be worldwide.

The change seems to be part of a plan to capture business in the day and early evening, outside of IHOP's traditional strength in the morning hours.

"@IHOb so are you still going to have pancakes and breakfast???"

"The vast majority of people were having fun with the name change and were trying to solve the riddle".

Naturally other restaurant chains had some thoughts to share on social media about the "IHOb" announcement.

The video revealed several varieties of burgers.

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