Beyoncé and Jay-Z's new album is available to stream and download

The Carters page on Spotify has no image of Beyoncé or Jay-Z, and doesn't have a description. (So if you listen with ads on its free tier, you're out of luck.) Spotify's biggest competitor Apple Music also has the album, as do subscription-only tiers of Amazon Music Unlimited and Pandora Premium. Was there really anything to be gained via this strategy?

On the song "Heard About Us", taken from his new joint album with Beyoncé, 'Everything Is Love", the rapper shuts down speculation on the new track, which interpolates Biggie's "Juicy'.

If anything, the breathtakingly short exclusivity period only serves to diminish the appeal of forthcoming exclusives.

More news: Harry Kane header rescues England after wasteful display against Tunisia

While watching the "On the Run Tour", a fan caught Blue Ivy enjoying Jay-Z's performance at Wembley, who then proceeded to do her dad's iconic hand gesture, as she started to throw up the roc.

But two days later, this newest record is on Spotify and many other streaming services Monday. Specifically, she claims that she doesn't care about streaming numbers because her success can't be quantified. "If I gave two f-ks, two f-ks about streaming numbers / Would have put Lemonade up on Spotify".

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