AMC launches subscription service to rival MoviePass

Moviepass

Be sure to visit AMC's site or use the free AMC Theaters app on iOS or Android to get started and reserve your future seats!

AMC will soon be offering its vast clientele a premium subscription service called "AMC Stubs A-List", which will give theatre-goers the chance to watch three movies a week for $19.95 per month. But subscription services are popular among Millennials, who have proven hard for theaters to attract.

The new AMC rewards tier allows members to see 3 movies a week, in any format, which typically come with surcharges at the theater with a single admission ticket.

The program will officially launch June 26. Even though it limits users to three movies a week (no rollover), there's no calendar day restriction, and they can see the same movie a couple of times, which MoviePass users can't.

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Unlike some of MoviePass' newer subscription offerings, AMC's new Stubs A-List places no restrictions on format - IMAX and 3-D movies are included - and allows users to purchase advance tickets as well as spur-of-the-moment sales. This can make seeing popular movies during opening weekends hard.

AMC is adding a monthly subscription service that allows customers to see more movies at lower cost - you know, like MoviePass.

AMC operates approximately 1,000 theaters and 11,000 screens worldwide, including 18 locations in Alabama. The glaringly obvious advantages that MoviePass has over "Stubs A-List" are that it's half the cost and you can see movies at whatever theater you want. AMC's announcement also took some more digs at MoviePass, stating "No waiting after enrollment and no special credit card to be carried, AMC Stubs A-List is web- and smartphone-based". This includes free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees, and a points reward system. AMC is also waiving its normal $15 Premiere annual fee for Stubs A-List members.

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